B2C Marketing Trends You Should Know About Now

Does your business sell directly to consumers? Check out our top business-to-consumer (B2C) marketing tactics people respond to today.

Short-Form Video

Short videos became a marketing powerhouse in the early 2020s and continue to dominate.

For a while, TikTok was the primary home for short-form video content. Today, Instagram Reels and YouTube Shorts are also popular.

If you aren’t already producing and promoting videos on these platforms, it’s time to consider it. That’s because short-form video is a central component of social media today. It’s a powerful way to reach new audiences, especially younger people who prefer watching content rather than reading it.

Video is a great way to showcase your brand personality, which can be challenging to do through imagery or text. Solid storytelling can connect your business with the people you’re targeting. Regularly producing excellent video content tailor-made for the platform it’s on engenders long-lasting loyalty with your consumers.

Bonus: Learn how to write video scripts viewers will love.

Mobile-First Website Experiences

Many smaller businesses converted older websites designed for desktops over the last decade to function on mobile devices. That’s no longer good enough. Your website and landing pages must be designed to deliver an optimal mobile experience. That’s because most of the traffic now comes from smartphones.

Mobile-centered design is crucial to stay competitive and ensure your brand delivers a positive digital experience. Website visitors unhappy with your site will move to competitors who have better ones. In addition, search engines like Google favor sites that offer an optimal mobile experience.

Ultimately, investing in mobile optimization results in increased traffic, better conversion rates, and higher revenue.

Social Responsibility

B2C companies must create content that reflects their brand’s values, which is often referred to as social responsibility. The reason: More and more of today’s customers (especially millennials and Gen Z-ers) care about where they spend their money, and they prefer doing so with businesses that share their values.

Here are three key reasons why creating content that reflects brand values is critical.

1. Aligning marketing content with your brand values establishes a genuine emotional connection with prospective buyers while fostering loyalty and trust.

2. Communicating your unique brand values in marketing content will set your business apart from its competitors by creating a unique identity.

3. Investing in content that reflects brand values demonstrates a genuine commitment to social responsibility. In short, you’re putting your money where your mouth is.

Make it a priority to connect with your consumers over the things they genuinely value.

Influencer Marketing

Why say something about your business when you can have someone your consumers respect say it for you?

People are more likely to buy from businesses recommended by the people they admire, whether it’s a celebrity, scientist, or sports star.

That’s the reason influencer marketing is so popular today.

It may seem like influencer marketing is entirely out of the realm of most small businesses. However, that’s not the case. There are likely local influencers who could endorse your company at reasonable rates. Get creative and consider your options through sports teams, universities, medical providers, restaurants, and other organizations in your region.

Social Selling

Social selling is becoming a popular tactic.

Gen Xers, Millennials, and Gen Zers prefer using social media to discover and purchase products and services over visiting a website. This has been more of a revolution than an evolution over the last few years.

When you start selling products on social media, leverage the platforms on which you already have a following. For example, if your business has high engagement levels on Instagram, sell your products to your Instagram audience, who are already interested in your brand. You can then expand out from there by targeting similar people.

B2C Marketing Trends: The Bottom Line

Many B2C business owners become frustrated because of the rapid changes in marketing techniques and consumer preferences today. Rather than give up, leverage the five trends in this article to keep up with the competition and bring in new buyers.